Does your dog proudly wear their lead? Do they have a story that helps others understand why respecting on-lead dogs is so important? Do you want to help spread awareness while celebrating your four-legged friend? If so, we want to hear from you!

The Respect The Lead campaign is looking for real dogs to become the faces of our movement. Whether your dog is on a lead because it’s still in training, recovering from surgery, gaining confidence, or simply doesn’t enjoy off-lead play, we want to celebrate it and use its image to help spread awareness. We will reward these lucky dogs with a dog goody bag.

Why We Need Real Dogs

Since launching in 2019, Respect The Lead has gone viral, reaching dog lovers worldwide. It has been featured on BBC Radio, The Telegraph, Vet Times Online, and more, and it provides free resources to educate dog owners about responsible interactions.

But we need real dogs to keep this message strong.

By sharing and talking about the campaign, people out and about, dog owners or not, can be educated about how to interact with dogs safely, or by asking, as the dog may need space.

How to Get Involved in the Competition

Could you send us a photo of your dog on a lead? You can also use these themes as inspiration:

• “I’m not confident around other dogs”
• “I’m recovering from surgery”
• “I am learning about the world”
• “I’m building confidence”
• “I’m still training”
• “I don’t play well with other dogs”

Email your photo to: zoe@thefriendlypetnurse.co.uk
Share it on Facebook or Instagram and tag our @RespectTheLead account anywhere on the photo or in the text:
@RespectTheLead on Instagram / @RespectTheLead on Facebook

The chosen dogs will be featured as official campaign faces and help us spread this vital message even further!

Please ensure that all dogs in the photos are safe and comfortable.
(See our terms and conditions at the bottom of the page.)

Could your dog be the one? Get involved today!

 

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Learn more about Respect The Lead

Find our free resources to help spread the message

Get in touch with your dog experiences, or if the Respect the Lead campaign has changed your daily walks, get in touch via email [opens new email] or message me on my Facebook page to be featured.

Seeking a new media sponsor

We are seeking a new media sponsor to help increase the campaign’s message. By partnering with us, you’ll play a vital role in raising awareness, educating communities, and making a real difference for dogs and their owners. If your brand or business aligns with our mission of promoting responsible dog ownership and safer interactions, we’d love to hear from you!
Email me: zoe@thefriendlypetnurse.co.uk

 

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Respect The Lead Photography Competition – Terms & Conditions

1. Eligibility: The competition is open to UK residents only, aged 18 and over.

2. Entry Submission: To enter, participants must submit a photo that shows your dog on a lead or in one of our Respect The Lead themes, listed above. Share it on Facebook or Instagram and tag the @RespectTheLead account anywhere on the photo or in the text.

3. Closing Date: All entries must be received by 31.07.25

   Entries submitted after this date will not be considered.

4. Winner Selection: Winners will be chosen by Zoe Blake, The Friendly Pet Nurse, to help convey the Respect The Lead messages and themes. The decision is final, and no correspondence will be entered into.

5. Prizes: The winners will receive a goody bag of dog treats and gifts. Prizes are non-transferable and cannot be exchanged for cash.

6. UK Only: Due to shipping restrictions, prizes will only be sent to UK addresses.

7. Usage Rights: By entering, participants permit their submitted photos to be shared on Respect The Lead’s website, social media, and promotional materials. Credit will be given where possible.

8. Not Affiliated with Meta: This competition is not sponsored, endorsed, or administered by Facebook, Instagram, or any Meta platforms.

9. Responsible Entries: Please ensure that all dogs in the photos are safe and comfortable. Any images that show distress or irresponsible behaviour will not be considered.

10. Winners will be contacted via email or social media. Please be aware of scams. If no response is received within 7 days, another winner may be chosen.

By entering, you agree to these terms.
Good luck!